“I Am” Statements 101 | Good Vibe Blog

“I Am” Statements 101

When I tell clients my I Am statement, it’s not unusual that their eyebrows crash into the ceiling and their mouth drops open as they respond, “Wow! How can I get one of those??”

I’ll admit, it is a pretty good affirmation.

And it changes the tenor of every day that I start it with.

My I Am statement leads me to different decisions, made with different energy, creating different results.

Actually, it’s more aligned decisions, fueled by higher energy, leading to more dramatic results.

Who wouldn’t want that, right?

I believe formulating and engaging an I Am Statement is a skill every conscious creator should have.

If you aren’t already employing this magic in your own manifesting practice, I invite you to change that today.

Here’s a quick and dirty I Am tutorial for savvy creators, good vibe style:

1. What is an I Am statement?

The I Am Statement is the motherlode of all affirmations. There is likely no better way to instruct Universe about how to create your reality.

And, it’s any sentence that begins with the words I Am.

So any time you say,

  • “I am sick of reading political posts on facebook,” or
  • “I am happy to be here,” or
  • “I am beat/busy/tired/confused/delighted/etc.,”

you are engaging a powerful way to speak that reality into being. Wanted or not.

2. Why are I Am statements so powerful?

Some quote (the English translation) of the Hebrew Bible when Moses asked God his name (“I am that I am”) as the source for explaining the power of these two words.

When I asked P’taah about it, he said it was because speaking those two words (if used with conscious intent) could powerfully connect us to source energy.

But I think it’s also powerful because it’s a direct way to tell the story of yourself.

When you say, “I am this” or “I am that” you give a very specific and direct instruction about how it is for you.

“I am having the time of my life” or “I am at the end of my rope” – giving such a direct vibrational instruction Universe conspires with you to make it so.

Obviously, lots of us use I Am statements that don’t serve our happiness or well-being very well.

We can change that!

3. How do you make an I Am statement?

You’re already doing it any time you begin a sentence with “I am.”

The way to make a really powerful and helpful I Am statement is to get clear about what you want to create in your reality, imagine yourself there now, and then describe it beginning with the words, “I am.”

I like it best when you use the language you actually use. The more it sounds like you, the more legit the instruction feels.

So if you’re looking to manifest a fabulously healthy and fit body, imagine yourself in the body of your dreams, then describe the situation beginning with “I am”:

  • “I am so smokin’ hot and feeling so spectacular in this beautiful body that I can’t help but wonder how it gets any better than this.”
  • “I am loving this physical transformation I’ve created! I am strong, I am healthy, and I am feeling better every day. Yay me!”

A mentor coach told me that my I Am statement should be so big and powerful that it makes me blush when I say it. That’s a tall order!

My original I Am statement under her direction included something about being the master of infinite possibilities and bringing light to all. (Hers had “goddess” and “divine beings” or something like that in it. So we’re talking BIG.)

I have since morphed my I Am into something more specific and concrete for what I’m creating in my work. (I refuse to type it out – you really have to hear it in my own words to get the gist of its power.)

Note: somewhere I read that your I Am statement should your name for best effect. Ex: “I, Jeannette Maw, am enjoying the romance of a lifetime that makes me feel like I’m one of Universe’s chosen ones.” I wasn’t sure about interjecting my name right in between the two most powerful words, but I can feel a difference with it.

Try it on for size yourself and trust your guidance about what serves you best.

4. How do you use an I Am statement?

Creating an I Am statement does you no good if you don’t put it to regular use.

Saying it once or twice isn’t likely to get much traction.

But speaking it daily – that’s a game changer.

I like to repeat mine out loud when no one else is in earshot. That way I’m not as self-conscious about saying it, but I get the added power of voicing it into the world.

Some might prefer to write it, which I have done. But for a daily practice I prefer to speak it out loud three times for best effect.

(I’ve found by the third time I finish repeating it that I can really feel the “click,” as Florence Scovel-Shinn would say.)

I also like to start my day with it, since it sets a powerful tone for the hours that unfold.

I occasionally repeat it throughout the day if I feel like I could use an inspiring boost, but it’s worth playing around with it yourself to feel what serves you best.


Q: What if I don’t believe it?
A: That’s okay. Keep playing with it. We don’t start with something we already believe to be true, unless we’re just trying to maintain the same reality we’ve already created.

By design, we will be saying something that isn’t yet true. That’s the point.

The repetition of it is how we train ourselves into a new belief, and thus a new reality.

Q: When will I get results?
A: You will get results immediately (if you’ve structured it well), in the form of how you feel.

If your I Am statement makes you feel more empowered, more bold, more focused, more fabulous, more peaceful, more free, or whatever good feelings might arise as you speak it – those are the results.

Q: What if others make fun?
A: That’s fine, too. Either keep it to yourself, or be willing to let them think what they think.

Their opinion doesn’t matter, and you’ll get the last laugh anyway when you create the “impossible” via your I Am statement.

Q: What if it doesn’t work?
A: Okay, that is not the question a savvy creator ponders. It does not point us in the direction of success!

Seriously, though, what do you have to lose? Worst case scenario you spend a month or two with a powerful I Am statement that makes you feel better every morning you say it. (And if it’s not making you feel better, use one that does.)

Lastly, surely you can find a more empowering question … like, “How will I handle all the success I create?” (Okay, now you’re rollin’!)

Q: Should I change it over time, or keep the same words?
A: If you keep this practice up you will see that your reality will eventually begin to catch up with your I Am statement.

When that happens I take that as my cue to expand my I Am even bigger, so I am constantly leading myself where I want to go with a very juicy statement.

This process works so well for me that my statement has been through several iterations in the last 12 years, and I’m sure will continue to evolve into even bigger and better territory as time goes on.

Q: What do I do next (after I say it)?
A: Go about your day, doing whatever feels best. However inspiration calls you, go there.

Engaging your I Am statement will begin turning some very big wheels in the Universe to prove you right. Cooperate by going wherever your highest impulses lead you.

Q: What else do I need to know?
A: You get to make this up yourself, you know. That’s what conscious creators do.

There aren’t nearly as many rules as we think there are. Make up your own, and have fun with it!


  • March 28, 2017
  • CJ says:

    Thank you for bringing in the use of the name. That is how I first learned to do affirmations yet I have preferred to call them I am statements in recent years since the “I am” is sacred and powerful.
    Thank you Jeannette for the tip on really making the statements big and evolving them!!!
    I love all of you guys’ statements above:) Mmmwah!
    A True Umbrella:
    I am being “showered” with the golden light of deep heart connections, sweet peace and joy, super hot healthy bod, with constant, unprecedented prosperity, love, and song enriching my life!

  • moses says:

    where am i going wrong am doing everything but no results

  • Sharne says:

    Wow, Jeannette you are always on point with ‘the next amazing thing’ for me. Love love love this, I am so in alignment with wonderful teachers supporting my magnificence and expansion! A Universe of appreciation to you, much love and light Sharne.

  • Carolyn says:

    I love the I AM statements! I start every day with them!
    Additional advice, from the wonderful Dr. Wayne Dyer, is to say this statement before and/or after your I AMs:
    “I insist upon challenging and changing any thoughts that are not in align with the I AM that I AM.”
    I find this helps me to set the stage for all my statements, and lets the universe know this is very important to me.

  • Nikky says:

    Ok I have to say I love – I am statements and since I learnt about them I have been using them and I am pretty good at seeing results with them ( that’s another one right there )
    But the new one that I have recently learnt is one step up for me.
    It’s is –
    I am LOVING KNOWING that the universe has my back.
    I am LOVING KNOWING that my ideal clients just find me at the right time.
    So it’s infusing the I am statements with some love and knowing 🙂 sounds good to me.

    • Christina in FL says:

      Nikky, this is a great suggestion and I am taking it. 🙂 Thank you!

  • Sandra says:

    “I AM one of the happiest, healthiest, wealthiest, luckiest women in the world!!” Hey, when it comes to I AM statements, my personal motto is “go big or go home”! This one is especially effective while dancing around with fist pumps in the air (think theme song from Rocky). Lol. 😄

  • Jeri says:

    My Umbrella I AM…
    I AM a financially and physically fit sexy woman with HUGE loving relationships and joyful travels, events, and hobbies!

  • nephi kalonji says:

    am need of money can i get some from you to any way am ready

  • Aloha says:

    I am free AND rich 😀

  • Karen says:

    I am simply amazing.

  • Michael Grossman says:

    I totally agree with staring the day, and finishing it with positive I AM statements, with a grateful heart. I also write these down, which I feel concentrates their energy, and amplifies my focus.
    Thank you Jeannette!

  • april says:

    I am loving Jeannette’s articles. I AM using the advice and I AM achieving incredible results! Jeannette, I love the advice about speaking the statements out loud, it does add an extra charge (conviction) to my statements.

  • Nancy Navin says:

    Hey, Jeannette, LOVE this article. My question is: Can we have many I am statements or do we use one at a time? Thank you!

    • Christi says:

      I was thinking the same thing. I want to create powerful I am statements for each area of my life. It is probably best to see if it feels like to many or not. If it feel like to many then do less but if it feels right to do more then do more.

    • Jeannette says:

      I agree with Christi about feeling it out to determine whether it feels like multiple statements decreases the focus and thus the effect, or whether it keeps your master manifesting self properly engaged. 🙂
      You might also consider using an “umbrella” I Am statement that covers all desires in one fell swoop!

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